An advantage for The Daily Mail online is that I believe it
is more appealing to the younger generation, and not only does this adjust the
newspaper’s target demographic, but it means the readership is much larger and varied
than what it would be if The Daily Mail only continued to offer a print version
of the news. A massive difference between the two versions of the news is the
ability the consumers have to interact with the news online. Readers can
comment their opinions directly onto articles for the rest of the world to see,
whilst they can also share content via a range of media platforms. It appears
that as technology advances more and more, traditional items like print
newspapers become a ‘thing of the past’ and the main reason for this, is that
its quick and easy to access. For example, if you’re running late work and you
want to take a look at the news, you’re probably not going to make a trip to
the local newsagents to buy the newspaper when you can look at the online
edition on your mobile phone in a few seconds. In this fast-paced world, people
don’t want to spend time rooting through a print newspaper to find a specific
article when they can search for and find it online in a matter of seconds. The
biggest benefit for the consumers is the difference in the price tag when it
comes to The Daily Mail online and its print edition. Although the price of a
print newspaper is small, is likely one of the biggest reasons for its decline.
Many people don’t see the point in buying a print newspaper if they believe
they can get all the news they need online for free. Some might say that
declining circulation doesn’t matter since print newspapers still receive advertisement
revenue. There is also no limit to space when it comes to running a website, so
this benefits The Daily Mail because it means it can anchor its articles with multiple
images and videos without stressing about shortage of space. I prefer the idea
of watching a video to just viewing multiple photographs as it quicker to understand
the situation and appoints us as a viewer with key evidence of the narrative in
question.
On the other hand, there are also a number of benefits to
obtaining news via print editions too, but in my opinion, print newspapers lack
behind when comparing them to the online news. The main advantage being that some
people prefer to have the feeling of a newspaper in their hands, because the
physicality of reading a newspaper is like a tradition or even part of a daily
routine to some. Not only can you hold a print edition in your hand when you
first get it, but you can also save it back to look at any time; like a memoir
or antique in years to come because a print newspaper is everlasting and unchanging,
whereas articles can be hidden away on an online website in a matter of a few
days- or even hours. If it is a busy news day and content online is already
overflowing, some smaller news items may never make it on the web, leaving
online readers slightly less informed than print readers. If a newspaper
releases a special print publication outside of its regular edition- for
example, an edition specifically highlighting an upcoming election and its
candidates- this content often does not make it online. Sometimes online
editions will even leave out content from the print newspaper’s regular
edition.
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