to see how The Guardian has evolved over time.
Tuesday, 27 March 2018
Steve Neale theorised that films carry similar codes and conventions which enables us to categorise them into genres, such as Action, Horror or Sci-fi. This idiom is also supported within other media forms such as print newspapers. Tabloid and Broadsheet newspapers both include codes and conventions which are typical throughout all their issues. These are conventions such as the Masthead, Skyline, Headlines, Issue number, the date, photos and captions.
Symbolic codes are also repeated too, through aspects such as the colour schemes within the newspaper. These codes and conventions are not fixed, as they can change as technology advances over time. Historically colour was a code and convention that would not be seen on newspapers because printing technology was not advanced enough to allow colour print. This is an example of codes and conventions may adapt to technology whilst still being referred to a particular genre.
Often these codes and conventions are challenged, the broadsheet newspaper titled 'i' proves this in many ways. For example, its a fraction of the typical price of a broadsheet newspaper at only 60p, and its Masthead is also on the side of the from page rather than in a large rectangle towards the top of the page.
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